The web and our business:
- Is our web site relevant in our customer’s quest?
- Does our web site have a positive impact on sales? Do we have business metrics for our web site or are we relying on generic traffic?
- Does our web site help our customers appreciate our product’s attributes and quality?
- Can our customers find the info they are looking for quickly?
- Can our customers act on the info they find on our site? For instance they may follow up by looking for a nearby store, see if it has the product in inventory, look for an important parameter they had not thought about before.
- Is the web helping specific strategic initiatives?
Our web site as part of our overall web presence:
- Which media and touch points do our customers use in their quest related to our product?
- Which media is more useful or would be more useful in their quest, how does our web site rank among the other web options?
- Are we investing in what offers a better return or in what’s available by default?
The web as a process:
- Do we have control over digital assets, like the domain, hosting, FTP?
- Is all our content regularly backed up and available?
- Is our content easy to update?
- Is there a specific process to generate, edit and sign off on content?
- Who’s in charge of our web projects? Who are the stakeholders?
- How do we measure the web team’s success?
- What are the web team’s functions?