As consumers we are enjoying a newly found freedom: to find exactly what solves our needs, whenever we need it, to find the best beyond what’s available locally, to discover previously unknown solutions, to contribute our own experience to others.
As manufacturers, vendors and brands we need to catch up with this new reality, be the counterpart our customers expect us to be, deliver on the higher promise we envisage for ourselves.
Fortunately we can engage our customers through the web, the very medium that is changing their expectations; to do so we need to understand the rewards, the risks, the resources required, establish specific opportunities and web solutions and follow a specific web methodology.